Every year during the Festival of Cannes, the Croisette completely transforms. Lots of companies will take over the beaches and restaurants to promote their products and services. This year for the first time L’Oréal Paris settled up on the Martinez beach with a talk show “The Worth It Show” focusing on women’s empowerment. Next to the set they opened the L’Oréal Paris Beauty Bar: a pop-up store where the brand showcases its beauty excellence to the public: creative workshops, one-on-one sessions with make-up artists, and latest products discovery.
Lipstick: L’Oréal Paris 357 Red Carpet